What happened during the minutes before? That's the realm of sensory stimuli of the nervous system.
Robert M. Sapolsky...when doing science (or perhaps when doing anything at all in a society as judgmental as our own), be very careful and very certain before pronouncing something to be a norm - because at that instant, you have made it supremely difficult to ever again look objectively at an exception to that supposed norm.
Robert M. SapolskyWhat does the frontal cortex do? Gratification postponement, executive function, long-term planning, and impulse control. Basically, it makes you do the harder thing.
Robert M. Sapolsky