Humor is basically a cognitive process. And it's a creative process not only on the part of the cartoonist but on the part of the viewer.
Robert MankoffCartoons are like fruit flies. Biologists use fruit flies because their large chromosomes and short life cycle make them ideal for studying hereditary changes.
Robert MankoffThere's usually nothing in a guy's joke in which we have to understand what's going on in someone else's mind.
Robert Mankoff