Also, many consumers consider a critic to be like God Almighty.
Making good wine is a skill; making fine wine is an art.
Even more importantly, it's wine, food and the arts. Incorporating those three enhances the quality of life.
We want to raise the art of living well.
My wife taught me the importance of living well.
It is giving me a great satisfaction, because I had the notion that we could make great wines equal to the greatest wines in the world, and everybody said it was impossible.