Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.

The vision must be realistic - it has to be based on clear distinctive competencies. Again, what would the world lose if you didn't exist? A vision is very powerful because it gives you a basis to judge every action you take. Every action should be viewed through the prism of whether it furthers the vision.

To help people with the struggle, I have to reveal my own struggles.

There's a step that leaders need to take; they've got to understand themselves.

In my opinion, you have to have a vision for how you add value to others through your product or service. Why do you exist? All of us need a reason to get out of bed in the morning and enthusiastically approach each day. Some people say money is their purpose - - my reaction is that, if money is your purpose, you risk running out steam well before you make a lot of money. Money is an outcome that comes as a result of adding value for a sustained period of time. I encourage people and companies to search for and articulate the vision for why they are doing what they're doing.

I like films about people who figured out what they believed and had the guts to act on it in a way that added value to others. So, there are lots of movies that have characters who did that. I'll pick an odd one - Stranger Than Fiction because I really liked the movie - particularly the offbeat cookie maker. You'll have to see the movie to see what I mean. The movie also reinforces that you can be the author of your own script.

If you're the smartest person in the room, it can sometimes be hard to learn to delegate - the person to whom you're delegating will do the task worse than you would - and it will annoy you!