One survey that I saw that was published I think in Variety or Electronic Media within the last three weeks says that now the average hour of radio in the United States has 18 minutes of commercials.
Robert Waterman McChesneyBecause Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.
Robert Waterman McChesneyBut the ultimate goal is to get rid of the media capitalists in the phone and cable companies and to divest them from control.
Robert Waterman McChesneyNow, the one thing that's clear is that we need nonprofit, noncommercial media - not just broadcasting - more than ever in the United States. We don't need a purely nonprofit, noncommercial system, but we need a significant nonprofit, noncommercial system. Advertising-run media, profit-driven media, simply is not acceptable as the entirety of our media system. There's no defense for it.
Robert Waterman McChesneyDeregulation is a popular term that's used across the political spectrum. And it's one of these terms like "choice," that corporate interests have used because they know their focus-group buzzword testing makes it sound like a popular word. Because, who can be against deregulation? Being free, having liberty, not having someone tell you what to do, being deregulated, hey, that sounds great. But deregulation is a non sequitur in the realm of media policy or media regulation. The issue is never regulation versus deregulation; our entire system is built on media policies and subsidies.
Robert Waterman McChesneyVery rarely are you going to see the large shareholder or CEO of a corporation march into a newsroom and say, "Cover this story, don't cover that." It's a much more subtle process. The professional code adapts, but what we try to see, is how commercial and corporate pressure shape both the professional code and the sorts of things that are considered legitimate journalism and illegitimate journalism.
Robert Waterman McChesney