So the competition isn't once you got the license, running the station; it's getting the license.
Robert Waterman McChesneyBecause Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying.
Robert Waterman McChesneyIf you look at the history of broadcasting, what you find is the National Association of Broadcasters is a trade association whose mission is to protect the interests of the commercial broadcasters.
Robert Waterman McChesneyA big part of my book deals with the caliber of journalism. Our journalism in general is deplorable, and on elections in particular it's very ineffectual. There are a lot of problems, a lot of them having to do with to problems within the professional code of journalism, which defines its role as the regurgitation of what people in power say. Another big problem is that we allow people with money to basically buy what's talked about in campaigns through running TV ads.
Robert Waterman McChesneyThe Internet, too, has strong attributes of a public good, and has undermined the โprivate goodโ attributes of old media. Internet service providers obviously can exclude people, but the actual content -the values, the ideas- can be shared with no loss of value for the consumer. It is also extremely inexpensive and easy to share material. Sharing is built into the culture and practices of the Web and has made it difficult for the subscription model to be effective.
Robert Waterman McChesneyIf you go to go to countries in Europe or Asia or even Canada, even with all the Internet and cable TV and satellite, public systems tend to be the most popular stations in the countries. In some countries like Norway and Germany, public stations are, if anything, more popular than ever as people see what Rupert Murdoch's got in store for them in the commercial stations.
Robert Waterman McChesney