So that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country.
Robert Waterman McChesneyNow, the one thing that's clear is that we need nonprofit, noncommercial media - not just broadcasting - more than ever in the United States. We don't need a purely nonprofit, noncommercial system, but we need a significant nonprofit, noncommercial system. Advertising-run media, profit-driven media, simply is not acceptable as the entirety of our media system. There's no defense for it.
Robert Waterman McChesneyIn many respects, we now live in a society that is only formally democratic, as the great mass of citizens have minimal say on the major public issues of the day, and such issues are scarcely debated at all in any meaningful sense in the electoral arena. In our society, corporations and the wealthy enjoy a power every bit as immense as that assumed to have been enjoyed by the lords and royalty of feudal times.
Robert Waterman McChesneyIf you look at the history of broadcasting, what you find is the National Association of Broadcasters is a trade association whose mission is to protect the interests of the commercial broadcasters.
Robert Waterman McChesney