So the system we have in radio and television today is the direct result of government policies that have been made in our name, in the name of the people, on our behalf, but without our informed consent.
Robert Waterman McChesneyNow, the one thing that's clear is that we need nonprofit, noncommercial media - not just broadcasting - more than ever in the United States. We don't need a purely nonprofit, noncommercial system, but we need a significant nonprofit, noncommercial system. Advertising-run media, profit-driven media, simply is not acceptable as the entirety of our media system. There's no defense for it.
Robert Waterman McChesneyThe commercial broadcasters have tremendous influence in Washington, D.C., for a couple of reasons. First, they're extremely rich and they have lots of money and they have had for a long time, so they can give money to politicians, which gets their attention.
Robert Waterman McChesneyCoverage of Iraq has plummeted, because people in power no longer want to talk about it suddenly. Journalists should be over there demanding front-page coverage, lead-story coverage every day. They should be demanding that no politician running for federal office can go to bed until they say what the hell they're going to do about Iraq and what how accountable they are for it.
Robert Waterman McChesneyThe problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.
Robert Waterman McChesneyThe Internet, too, has strong attributes of a public good, and has undermined the โprivate goodโ attributes of old media. Internet service providers obviously can exclude people, but the actual content -the values, the ideas- can be shared with no loss of value for the consumer. It is also extremely inexpensive and easy to share material. Sharing is built into the culture and practices of the Web and has made it difficult for the subscription model to be effective.
Robert Waterman McChesney