The very fact of snow is such an amazement.
Since any reasonable person would choose a Mac over a PC, Apple's market share provides us with an accurate reading of the percentage of reasonable people in our society.
Film theory has nothing to do with film.
Oh, here comes Mel Blanc, the voice of Bugs Bunny and Jimmy Smits!
If you can act as if something is true, in a sense that makes it true.
If a movie is really working, you forget for two hours your Social Security number and where your car is parked. You are having a vicarious experience. You are identifying, in one way or another, with the people on the screen.