The status quo is more tenacious than anyone would ever imagine. The human mind prefers continuity rather than change. So it really has to be committed to eliminating a bad habit to even start down that path.
Roger MartinThe ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each.
Roger MartinDesign isn't just about making things beautiful; it's also about making things work beautifully.
Roger MartinThe fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking - in the face of conflicting models, it seeks to generate a creative resolution of the tension in the form of a model that contains elements of each but is superior to both. So the goals are aligned completely.
Roger Martin