The more you look, the more you will see.
Birds are indicators of the environment. If they are in trouble, we know we'll soon be in trouble.
Conservation is not just an ideal that we read about; it works.
The truth of the matter is, the birds could very well live without us, but many -- perhaps all -- of us would find life incomplete, indeed almost intolerable without the birds.
Birds are an ecological litmus paper.
Birds, it must be admitted, are the most exciting and most deserving of the vertebrates; they are perhaps the best entre into the study of natural history, and a very good wedge into conservation awareness.