Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your knowledge.
Roger von OechIf you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One of life's great pleasures is letting go of a previously cherished idea. Then you're free to look for new ones. What part of your idea are you in love with? What would happen if you kissed it goodbye?
Roger von Oech