In 1850, August Salzmann photographed, near Jerusalem, the road to Beith-Lehem (as it was spelled at the time): nothing but stony ground, olive trees; but three tenses dizzy my consciousness: my present, the time of Jesus, and that of the photographer, all this under the instance of 'reality' - and no longer through the elaborations of the text, whether fictional or poetic, which itself is never credible down to the root.
Roland BarthesAll official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
Roland Barthes