All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
Roland BarthesLanguage is legislation, speech is its code. We do not see the power which is in speech because we forget that all speech is a classification, and that all classifications are oppressive.
Roland BarthesAs a language, Garbo's singularity was of the order of the concept, that of Audrey Hepburn is of the order of the substance; the face of Garbo is an Idea, that of Hepburn, an Event.
Roland BarthesOther countries drink to get drunk, and this is accepted by everyone; in France, drunkenness is a consequence, never an intention. A drink is felt as the spinning out of a pleasure, not as the necessary cause of an effect which is sought: wine is not only a philtre, it is also the leisurely act of drinking.
Roland Barthes