Outside the firm, price movements direct production, which is co-ordinated through a series of exchange transactions on the market. Within a firm, these market transactions are eliminated and in place of the complicated market structure with exchange transactions is substituted the entrepreneur-co-ordinator, who directs production.
Ronald CoaseWe must first note that economic factors are taken into account in a world in which ignorance, prejudice, and mental confusion, encouraged rather than dispelled by the political organization, exert a strong influence on policy making.
Ronald CoaseIn my youth it was said that what was too silly to be said may be sung. In modern economics it may be put into mathematics.
Ronald CoaseIf economists wished to study the horse, they wouldnโt go and look at horses. Theyโd sit in their studies and say to themselves, "what would I do if I were a horse?"
Ronald CoaseOutside the firm, price movements direct production, which is co-ordinated through a series of exchange transactions on the market. Within a firm, these market transactions are eliminated and in place of the complicated market structure with exchange transactions is substituted the entrepreneur-co-ordinator, who directs production.
Ronald Coase