The hardest thing I have done is given up power.

As an observer, you can clearly see that Western countries are war-weary and don't want to be pulled into new conflicts. They always proclaim their will to fight for Israel in an emergency. That's good but what if that's not at all true when the time comes?

The First World War began because one man was shot. The Second World War began because of a mad German dictator. Who knows how a third could start. There are also people who think that the war has been going for a long time.

Power is winning the battle over who owns the customer: the brand or the retailer.

The hardest thing I have done is given up power.