In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.

I'm from Oklahoma. I mean, you can't have good hair in Oklahoma. That's why everyone wears hats. The wind just messes it up.

Sometimes, I work a little more from emotion than I do from rational thought.

I carry my own film guys with me now. People think that's a huge expense, but with technology like it is these days, it's not. You can film videos and everything with a Canon Mark II, and shoot a movie. They're doing it for next to nothing, by comparison. I can do ten videos for a project for the price of one mainstream video in the past.

I was freaking out when Brooks & Dunn were breaking up. I thought 'We play a ton of rodeos, and I thought this was such a cowboy deal, and I don't wear a hat. They might not think I'm a cowboy. That might sound ridiculous to a lot of people, but apparently, it meant something to me. I wound up with a cowboy tattoo from my elbow to my wrist.

I grew up very modest, and I never forget that.

I went to 13 schools in 12 years. We moved all over the place. Music was the only thing that I could get behind... I wasn't that good at socializing. I'm still not.