In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.

I do have to step out and take time to let people know that I'm Ronnie Dunn and not Brooks and Dunn.

I grew up in trailer houses in New Mexico, Arkansas, Texas and Oklahoma.

I feel like I am campaigning door to door. You just can't step out of a band like Brooks & Dunn and assume that it is just going to be business as usual. You have to work it. It does feel like a campaign where you would have Obama, Romney, or Newt beating the bushes right now. That's what I'm having to do.

The music has to drive you. That's just it. You follow it. You follow the songs.

I don't have any hobbies. Music is my hobby.

In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.