Are we going to give up, or are we going to be the kind of people who stand up and do what it takes, even if we don't feel like doing it?

Procrastination is one of the most expensive invisible costs in business today.

Fear is a big reason. Ultra achievers don't have an attitude for overcoming fear. They just do it anyway, because they're okay with being afraid. Instead of putting energy into reducing fear, they confront it with action.

Channel your emotion into the excellence of doing something rather than the mediocrity of deciding whether or not to do it.

The reason we don't get what we want isn't because we don't have the ability or time. We aren't willing to do the things we need to do when we don't feel like doing them. There's an impact of that entitlement on their business. The attitude is you learn to fall in love with the daily grind.

You multiply your time by spending time on things today that will give you more time tomorrow.

Your highest obligation to other people is to be your highest self.