Never ask anyone to do what you haven't done before and wouldn't do again. That's a pretty fundamental rule in leadership... treat them like you treat yourself. Things you don't like, they don't like.

The one thing I know through experience ... is that people don't know why they come to work until they don't have to come to work.

The best way to make money is not to have money as your primary goal. I've seen great people come into the business world primarily motivated to make money. Almost without exception they failed.

Japan is our rival, not our enemy. Japan is a competitor... Bashing a Toyota won't make a better car.

Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships.

The most successful people in the world aren't usually the brightest. They are the ones who persevere.

Big is not beautiful. Big is inefficient.