Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.
Rowan AtkinsonI love both [Johnny English and James Bond] actually. The action sequences are really exciting because you're getting to work with some brilliant crew and do some great stuff but you always get some magic when you're working with actors.
Rowan Atkinson[Maigret] is terribly self-contained, not that I would ever wish him to be any more comic, particularly, but in the second film we've made you see he's a little more ironic from time to time. But as I say, that's just work in progress.
Rowan AtkinsonJohnny English is someone who really means well it's just that he's not as good as he thinks he is, and I think that maybe that's the British male in a nutshell.
Rowan Atkinson