To be honest, I was just honored to be in the same festival [ Raindance Film Festival's ] as Johnny To and Dominik Moll.

It was a tough film ["Selling Isobel"] to make anyway, because we had limited resources.

I was approached by the filmmakers. I didn't know much about the project ["Selling Isobel"], and the more we talked, the more they started to confide in me. I read the script and thought it was really interesting, and then a week later I discovered that this wasn't just any old script, this was actually Frida's [Farell] story and she was trusting me to tell it. I felt very privileged.

The incident itself happened in London, but because we were all based at the time in Los Angeles we moved it there. Certain details are almost exactly like the true experience, but we decided to make the film more of a thriller, in the hope that it would reach a bigger audience. That's why it's called "Selling Isobel" and not "Selling Frida." We didn't want to make a dark, depressing "movie-of-the-week."

[The Raindance film festival] is literally the first time we've ever screened the movie ["Selling Isobel"] to anyone, and people are a little bit traumatised by it.

[Frida Farell] also wanted the film to serve as a cautionary tale for young women - to say, "Be careful when an attractive man asks you to go to a casting or a photo shoot, because it might be a demon in disguise."

We thought by setting the film ["Selling Isobel"] in the cloak of... let's call it an indie-Hollywood thriller, it would appeal to a wider range of young women who would see this cautionary tale and say, "Hang on, I've got to think twice about what I get myself into."