If the head man in a company is not working 12 hours a day, doing things, taking risks, but also standing with his people in the trenches at the most difficult of times, then the company loses something.
Rupert MurdochWe're not a manufacturer, or an airline, but we do use energy. Printing and publishing newspapers, producing films and television programs, operating 24-hour newsrooms. It all adds carbon to the atmosphere.
Rupert MurdochLook, the whole world wants to modernize, and when you look to what they mean by modernizing, they mean Americanize. Would a modern Greek prefer to live in Orange County than Piraeus? Yes. Absolutely.
Rupert MurdochWe're starting with our own carbon footprint. Not nothing. But much of what we're doing is already, or soon will be, little more than the standard way of doing business. We can do something that's unique, different from just any other company. We can set an example, and we can reach our audiences. Our audience's carbon footprint is 10,000 times bigger than ours... That's the carbon footprint we want to conquer.
Rupert Murdoch