There is so much media now with the Internet and people, and so easy and so cheap to start a newspaper or start a magazine, there's just millions of voices and people want to be heard.

Somebody talked me into writing an autobiography about six or seven years ago. And I said I'd try. We talked into a tape recorder, and after a couple of months, I said, To hell with it. I was so depressed. It was like saying, 'This is the end.' I was more interested in what the hell was coming the next day or the next week.

Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 percent. That would be like turning the state of California off for almost two months.

We have no intention of failing. The only question is how great a success we'll have.

You've got to look for a gap, where competitors in a market have grown lazy and lost contact with the readers or the viewers.

We've got to lift our game tremendously. We'll sell our business news and information in print, we'll sell it to anyone who's got a cable system, and we'll sell it on the Web.

[Falling pound] makes us more competitive.