You run an ad claiming that [Mitt] Romney is an absolute unfeeling, mean-spirited animal hater because in the example they gave he put his dog on the roof of the station wagon during the family vacation. Why does it work? Why did it stick?And there is an answer.When they [Democrates] ran the ads about guy's wife dying with cancer...? Remember this? This was a serious series of ads, and it was deadly effective.

People love hearing Trump tell a media person, "You're stupid, what kind of question is that? You have no idea what you're talking about, let me tell you what -" They love that. Nobody ever talks back to 'em. Nobody ever gets on their case.

He who wins the independents wins the White House. That's a liberal Democrat trick, by the way.

I analyze people's ideology, and I know leftists and liberals like the back of my hand.

Every Democrat constituency group has at least two things in common. They hate us. They despise opposition. That's why they created political correctness. Speech censorship. They hate opposition and they'll do anything they can to eliminate it.

You're in the car, you're talking to somebody, the radio's on, music's playing, you're not really listening to it; you're aware of it; that's passive.

You'll never go to the library and find a book on how to fail, because we all do it.