I remember my dad asking me one time, and it's something that has always stuck with me: 'Why not you, Russ?' You know, why not me? Why not me in the Super Bowl? So in speaking to our football team earlier in the year, I said, 'Why not us? Why can't we be there?'

Separation comes from preparation.

Ultimately, I think authenticity is always key, no matter what you do in life. It's also key to the branding side of things.

You know, I want to be the uncommon one. I think it's pretty cool that I'm only 5'11, you know, and playing in the National Football League.

God is good all the time. Every time.

I remember my dad asking me one time, and it's something that has always stuck with me: 'Why not you, Russ?' You know, why not me? Why not me in the Super Bowl? So in speaking to our football team earlier in the year, I said, 'Why not us? Why can't we be there?'

As a young rookie NFL player, you go to the rookie symposium and the one thing they tell you is, "You guys know what the NFL stands for?" Everybody looks around like, "National Football League...?" The guy's like, "Nope - Not For Long." They tell you right there to get prepared for your second life. You take that in, and I've always been one to prepare early, to see ahead and anticipate and believe in great things happening, and they do. I'd already known that concept and appreciated that concept, but for me, I was always going to be here for a while. I just believed in that.