A lot of our happiness is derived from experiences, not from buying products. People are twice as happy buying experiences as products. People are happy buying experiences. They don't want something that's commoditised.
Ruzwana BashirWhat you do on travel holiday is what your memories are based on. People want to do cool stuff, and this is what will shape your entire experience.
Ruzwana BashirBefore redeye flights, I drink copious amounts of herbal brews to help me relax and fall asleep after takeoff.
Ruzwana BashirYou can be this super-successful woman who's smart and effective but still feminine. When I worked in finance, I didn't always think that was possible.
Ruzwana Bashir