A lot of our happiness is derived from experiences, not from buying products. People are twice as happy buying experiences as products. People are happy buying experiences. They don't want something that's commoditised.
Ruzwana BashirDespite living in an increasingly digital world, there are a few things I still like to keep as physical reminders. So every time I see an exhibition, I make a pit stop at the museum gift shop to buy a postcard of something that inspired me.
Ruzwana BashirI fell in love with commerce and the opportunities that come with compelling visual storytelling.
Ruzwana BashirWhat you do on travel holiday is what your memories are based on. People want to do cool stuff, and this is what will shape your entire experience.
Ruzwana Bashir