I think often times if a guitar riff is centered around the chorus or if it follows the chorus, then it often times turns into the actual hook.
Ryan TedderIf you're talking to an architect, he can look at a blank piece of paper, and once the initial design is there, the formula kicks in. Each room should have something unique and different about it - much the same way that in a song, every eight bars or so, a new piece of information should be introduced.
Ryan TedderI think the best songs are being written by the very under-stated, under-appreciated indie artists. The thing that separates them from mainstream success is they either consciously or unknowingly refuse to deliver on a big chorus.
Ryan Tedder