If they asked me if I wanted to go into space tomorrow, I'd do it in a heartbeat. On the other hand, if they asked me if I wanted to go into training for three years and then go into space again, I'd probably say no.
Sally RideYou can picture pretty easily if there were a paying passenger aboard a rocket that failed, like Challenger failed. Certainly it would be a tragedy, and a tragedy for the company. They would have a hard time recovering from it.
Sally Ride