Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.
Samuel JohnsonThe wickedness of a loose or profane author is more atrocious than that of a giddy libertine or drunken ravisher, not only because it extends its effects wider, as a pestilence that taints the air is more destructive than poison infused in a draught, but because it is committed with cool deliberation.
Samuel Johnson