Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.
Samuel JohnsonNo weakness of the human mind has more frequently incurred animadversion, than the negligence with which men overlook their own faults, however flagrant, and the easiness with which they pardon them, however frequently repeated.
Samuel JohnsonThat the happiness of man may still remain imperfect, as wants in this place are easily supplied, new wants likewise are easily created; every man, in surveying the shops of London, sees numberless instruments and conveniencies, of which, while he did not know them, he never felt the need; and yet, when use has made them familiar, wonders how life could be supported without them. Thus it comes to pass, that our desires always increase with our possessions; the knowledge that something remains yet unenjoyed, impairs our enjoyment of the good before us.
Samuel JohnsonWhen I first collected these authorities, I was desirous that every quotation should be useful to some other end than the illustration of a word; I therefore extracted from philosophers principles of science; from historians remarkable facts; from chymists complete processes; from divines striking exhortations; and from poets beautiful descriptions.
Samuel Johnson