The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
Samuel JohnsonCommerce however we may please ourselves with the contrary opinion, is one of the daughters of fortune, inconstant and deceitful as her mother. She chooses her residence where she is least expected, and shifts her abode when her continuance is, in appearance, most firmly settled.
Samuel JohnsonThe greatest part of a writer's time is spent in reading in order to write. A man will turn over half a library to make a book.
Samuel JohnsonTo be happy at home is the ultimate result of all ambition, the end to which every enterprise and labor tends, and of which every desire prompts the prosecution.
Samuel JohnsonWe are unreasonably desirous to separate the goods of life from those evils which Providence has connected with them, and to catch advantages without paying the price at which they are offered to us. Every man wishes to be rich, but very few have the powers necessary to raise a sudden fortune, either by new discoveries, or by superiority of skill in any necessary employment; and among lower understandings many want the firmness and industry requisite to regular gain and gradual acquisitions.
Samuel Johnson