His scorn of the great is repeated too often to be real; no man thinks much of that which he despises.
Samuel JohnsonWhen a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully.
Samuel JohnsonToo much vigor in the beginning of an undertaking often intercepts and prevents the steadiness and perseverance always necessary in the conduct of a complicated scheme.
Samuel JohnsonAs any custom is disused, the words that expressed it must perish with it; as any opinion grows popular, it will innovate speech in the same proportion as it alters practice.
Samuel JohnsonNo man can have much kindness for him by whom he does not believe himself esteemed, and nothing so evidently proves esteem as imitation.
Samuel JohnsonThe trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
Samuel Johnson