Words in prose ought to express the intended meaning; if they attract attention to themselves, it is a fault; in the very best styles you read page after page without noticing the medium. Works of imagination should be written in very plain language; the more purely imaginative they are, the more necessary it is to be plain.
Samuel Taylor ColeridgeAh! well a-day! what evil looks / Had I from old and young! / Instead of the cross, the Albatross / About my neck was hung.
Samuel Taylor Coleridge