My work involves the physical manifestation of emotional reality. Thus, the invisible becomes visible; the normal, abnormal; and the familiar, unfamiliar. Ordinary life is an endless source of fascination to me in its ritualistic objects and behavior.

I think I am most fond of the unseen part. I mean that the various cultural experiences that I go through, and the behavioral aspects of getting the work done, are just as important as the installation and the photograph. So, for me, the relationship between the two is more about hybridism and the search for an ideal form that I'm never going to arrive at. The installation and the photograph are mere approximations of this ideal.

If you could see a photograph of what it took to make an advertising photograph - things you don't think about, like the photo assistant carefully arranging the meatballs - the degree of unnaturalness would be astonishing. Yet it produces an image that looks natural, and is orchestrated to provoke basic emotional responses.

The idea of making [conceptual] art was not a good way to approach things... Instead I saw myself as trying to make something that my relatives could understand.

Obsession and repetition in the process of making things is one constant element in my work.

My work involves the physical manifestation of emotional reality. Thus, the invisible becomes visible; the normal, abnormal; and the familiar, unfamiliar. Ordinary life is an endless source of fascination to me in its ritualistic objects and behavior.

I consider myself fortunate that photography exists, because otherwise I'd be stuck in the tragedy of ephemeralness that can come with installation art.