Stop looking at the Web as merely a display opportunity and not a way to interact. That does not create a new business model, it just shifts one that isn't growing and is outdated. The reason sites like Google are stealing advertisers from daily newspapers is not because Google has more eyeballs. It's because Google used the interactivity of the Web to deliver a new, better way to advertise.
Sarah LacyOne of the great ironies of the social media era is that some of the least social people in the world created it.
Sarah LacyIf Mark Zuckerberg doesnโt understand something, itโs not defeat. Itโs not even something he has to accept. Itโs merely a challenge he needs to engineer his way out of, and that includes human emotions and relationships.
Sarah LacyTo me, the last mile of the Internet that very few people have successfully really done. And this is like micro local. Things that really impact your life. And noone's leveraging that yet.
Sarah LacyStop looking at the Web as merely a display opportunity and not a way to interact. That does not create a new business model, it just shifts one that isn't growing and is outdated. The reason sites like Google are stealing advertisers from daily newspapers is not because Google has more eyeballs. It's because Google used the interactivity of the Web to deliver a new, better way to advertise.
Sarah Lacy