Shoes are money well spent and a good metaphor for life: everything else in life may be awful but a shoe will cheer me up, lift my body and take an outfit up five levels. Plus, shoes are easy to carry and fun to collect.

I wanted a business that I didn't have to give my life to - something simple, beautiful and branded. The kind of endeavor where I could meet people but still blow people's minds with a very inspiring point of view. So, a shoe store.

To reach an audacious goal, we sometimes benefit from having it lie just beyond our grasp.

Grit is not just simple elbow-grease term for rugged persistence. It is an often invisible display of endurance that lets you stay in an uncomfortable place, work hard to improve upon a given interest, and do it again and again.

Completion is a goal, but we hope it is never the end.

Play allows us to maintain curiosity while learning.

Mastery is in the reaching, not in the arriving.