To really tackle poverty, politicians, activists, academics will all have to think outside their boxes, will have to start developing much more integrated approaches to these problems. And a large part of this will involve working out ways to push for living wages. Partly this will involve re-empowering the union movement, which has been massively weakened in recent decades. Partly it will involve a willingness to restructure tax codes to penalize companies that don't provide basic benefits and decent wages to employees.

One of the most durable successes of the war on poverty was to dramatically reduce the number of elderly poor in America. That's still true today. But, by contrast, child poverty has shot up over the last few years: A decade ago, about 16 percent of children in America were poor - which is a shockingly high percentage. But it's not as shocking as today, when we see that 22 percent of kids live in poverty.

Too often the media assumes that "poverty" is an African American or a Latino issue. Of course, that's nonsense. While a higher percentage of the African American and Latino population does live in poverty as compared to the white population, when overall numbers are looked at, it is clear that people of all races, ethnicities, and colors, are represented amongst America's poor.

I do think there are ways to increase wages significantly, even in a global era. But you have to take voters and consumers with you on this journey - and that involves a tremendous, and long-term, public education campaign.

I recognize that individuals and organizations with tremendous financial clout and open access to the political system in the post-Citizens United era, are going to fight tooth and nail against a reinvigorated War on Poverty. But I also think that the elections of 2012 showed the limits of big money in politics, and the willingness of a majority of voters to really think these issues through for themselves.

The reliance on stereotypes is in part the result of a structural problem within the media. Most newspapers have a business beat, with a number of highly trained journalists who know how to cover companies, trading, the markets and so on. But almost none have labor reporters anymore, and to my knowledge, none have full-time poverty-beat correspondents. And all of this helps to render invisible the lives and the life stories of tens of millions of Americans.

Big cities like New York are thriving, economically, culturally, in terms of real estate values, and by a slew of other measures. Yet, at the same time, much of the country has been utterly hollowed out. In California, where I live, affluent coastal cities such as San Francisco and the Silicon Valley hubs have lower than national average unemployment, higher wages, higher tax bases. Meanwhile, there are inland counties in California where there's still nearly 20 percent unemployment.