All effective actions require the passport of morality.
Pick the target, freeze it, personalize it, and polarize it.
A good tactic is one your people enjoy.
The history of prevailing status quos shows decay and decadence infecting the opulent materialism of the Haves. The spiritual life of the Haves is a ritualistic justification of their possessions.
Conscience gets expensive, doesn't it?
Some people are immune to good advice.