Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
Saul AlinskyThe Prince was written by Machiavelli for the Haves on how to hold power. Rules for Radicals is written for the Have-Nots on how to take it away.
Saul AlinskyTrue revolutionaries do not flaunt their radicalism. They cut their hair, put on suits and infiltrate the system from within.
Saul AlinskyLet the liberal turn to the course of action, the course of all radicals, and the amused look vanishes from the face of society as it snarls, โThatโs radical!โ Society has good reason to fear the radical. Every shaking advance of mankind toward equality and justice has come from the radical. He hits, he hurts, he is dangerous. Conservative interests know that while liberals are most adept at breaking their own necks with their tongues, radicals are most adept at breaking the necks of conservatives.
Saul Alinsky