SodaStream is a company that is not only committed to the environment, but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma'ale Adumim factory every working day.
Scarlett JohanssonYou really hope that people who want to be politically active aren't so disillusioned at this point. I do feel positive about what's happening. I think that with all of these movements, and this growing collective voice that's emerging, people are starting to come out of the kind of dazed state that they were in for so many years. But it's tough to know the best way to effect change now. Campaigning alone no longer seems to be the answer.
Scarlett JohanssonYou have Cameron Crowe write an incredible monologue for you just based on the things that you're talking about. It just became this opportunity that was too exciting a process to pass up.
Scarlett Johansson