You actually don't want people thinking your product is cool, because then you're a fad.

You actually don't want people thinking your product is cool, because then you're a fad.

The leader of a company needs to have a decision tree in his head - if this happens, we go this way, but if it winds up like that, then we go this other way.

I've never been much of a joiner.

If I were worried about my reputation, I wouldn't do anything with start-ups

You just keep pushing yourself harder and harder to achieve more and more - I don't think it's ever quite as glamorous as it appears on the outside.

It would be incredibly presumptuous and self-serving of me to believe that Facebook was the end of history. The only way it could possibly be the end of history is if it becomes some sort of artificial super intelligence that takes over the world.