I definitely wanted to earn my freedom. But the primary motivation wasn't making money, but making an impact.

You want people using your product because it's a part of your life, then they can't stop using it.

I focus on things that are the highest value and do them perfectly.

The leader of a company needs to have a decision tree in his head - if this happens, we go this way, but if it winds up like that, then we go this other way.

If I were worried about my reputation, I wouldn't do anything with start-ups

I've been doing a hybrid of investing and entrepreneurship, which I think initially I wasn't set out to do. But I realized it fit my personality.

Spotify is returning a huge amount of money. We'll overtake iTunes in terms of what we bring to the record industry in under two years.