I got involved in the design process a long time ago. I've been working with their main designer [Berlei] for a while. It's been really fun all around.
Serena WilliamsYou can be whatever size you are, and you can be beautiful both inside and out. We're always told what's beautiful and what's not, and that's not right.
Serena WilliamsI've been involved with Berlei for almost my whole career. I actually discovered them well over 10 years ago, probably 2002 at least. My mom introduced me. She said, "Listen, you should try these bras." And I was like, "Really?" So I tried it and since then I've never worn another bra.
Serena Williams