I had always thought that the 'good,' and the 'bad' and the 'violent' did not exist in any absolute, essential sense. It seemed to me interesting to demystify these adjectives in the setting of a Western. An assassin can display a sublime altruism while a good man can kill with total indifference.
Sergio LeoneAs far as commercials were concerned, I did very few, and I did them only when they gave me carte blanche to them the way that I wanted to. And I did them as an exercise, because I, who do very long films, never thought I would be able to tell a story in 30 or 40 seconds - you come across a whole new system and manner of approaching a subject.
Sergio LeoneWhen you manage to express something with a look and the music instead of saying it with words or having the character speak, I think it's a more complete work.
Sergio Leone