I consciously chose a person like the bounty killer [of the Fistful trilogy] because he was the street sweeper of the desert, a man who put his life at risk exclusively for the money. I'm not saying that he went against the law, but he put himself within the wings of the law only when it was something that he could profit by.
Sergio LeoneAs far as commercials were concerned, I did very few, and I did them only when they gave me carte blanche to them the way that I wanted to. And I did them as an exercise, because I, who do very long films, never thought I would be able to tell a story in 30 or 40 seconds - you come across a whole new system and manner of approaching a subject.
Sergio LeoneI even had success with commercials, which is strange, because out of the six ideas, two won the platinum Minerva in France - it's the Oscar for their commercials. One was about the Renault diesel and the other about the regular Renault.
Sergio LeoneThere's my pessimism. Because I didn't know yet that type of film is always going to become more extinct, that there won't be anymore. Because there will always be more films that win five Oscars like Terms of Endearment.
Sergio Leone