I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising.
Serj TankianIn terms of political things, I think it's important to be more direct in terms of political statements. I think in terms of philosophical and things that you plant things and see them grow lyrically or musically, it's okay to be subtle.
Serj TankianIn America, there's more of the question, should music be political or should it just be for entertainment purposes, whereas around the world that's not even an issue. I think people just assume that music should be everything.
Serj Tankian