If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.

Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.

The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.

My life is mine and I form it. Tell yourself this often. Create your own life now, using your beliefs as an artist uses color.

The true power is in the imagination which dares to speculate upon that which is not yet. The imagination, backed by great expectations, can bring about almost any reality within the range of probabilities.

In basic terms, civilization is dependent upon the spontaneity and fulfillment of the individual. Your civilization is in sad straits. Not because you are allowed spontaneity or fulfillment to individuals, but because you are denied it, and because your institutions are based upon that premise.

You are given the gift of the gods; you create your reality according to your beliefs; yours is the creative energy that makes your world; there are no limitations to the self except those you believe in.