Most investors are primarily oriented toward return, how much they can make and pay little attention to risk, how much they can lose.
Seth KlarmanThe prevailing view has been that the market will earn a high rate of return if the holding period is long enough, but entry point is what really matters.
Seth KlarmanIf you've just stared into the abyss, quickly forget it: the lessons of history can only hold you back.
Seth KlarmanWarren Buffett likes to say that the first rule of investing is "Don't lose money," and the second rule is, "Never forget the first rule." I too believe that avoiding loss should be the primary goal of every investor. This does not mean that investors should never incur the risk of any loss at all. Rather "don't lose money" means that over several years an investment portfolio should not be exposed to appreciable loss of principal.
Seth Klarman