Seymour Chwast Quotes

I read once about the concepts of a lateral idea and the vertical idea. If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help. The lateral idea is when you skip over and dig someplace else.

If you're digging a hole in the wrong place, making it deeper doesn't help anything.

If you dig a hole and it's in the wrong place, digging it deeper isn't going to help.

If you do not start with the idea, you are creating fine art - its personal, but it tends not to communicate.