Every generation has a changing of the guard in media. We do the same stuff that everybody else does, but we just do it differently. We do our content online differently. We do our magazines differently. We do our TV differently. We never had anyone tell us how to do magazines, so we just developed it in a different way.
Shane SmithOnce you have a certain amount of money, it ceases to be an issue. I'd rather put my cultural imprint on the fabric of life. After money, all you want is immortality.
Shane SmithAndrew Creighton, who ran Europe for us and who now runs the company day-to-day, would always go to the people he would hire and say, "Look, I don't know what it is, but whatever this guy says comes true because he's got some sort of weird self-fulfilling-prophecy thing." And that's exactly right. The reason I was so bombastic or whatever was because you have to believe it.
Shane SmithThe human race is facing all kinds of problems, and all we are doing is pointing fingers and saying, 'Your interpretation of the problem is different from my interpretations of the problem.
Shane SmithIf you're coming from America to Iraq, then how are you supposed to be objective? I mean, you could pay lip service to being objective, but how are you going to objective when you're embedded with the Marines? The Marines are saving your life every day and they're protecting you. But when you're sort of living with people who are there, we just press record and let them tell the story.
Shane Smith