Every generation has a changing of the guard in media. We do the same stuff that everybody else does, but we just do it differently. We do our content online differently. We do our magazines differently. We do our TV differently. We never had anyone tell us how to do magazines, so we just developed it in a different way.
Shane SmithSuccess. Money. Fame. Whatever you're going after. You have one kick at the can, I always say. It's very rare that you have many kicks at the can. You're there at the right place at the right time, you have your shot, and it either works or it doesn't. And I've had many shots.
Shane SmithI think if you look at the failure of journalism in the modern age, then I don't want to be called a journalist.
Shane SmithIf you go to Jamaica, you're going to these all-inclusive resorts where they're playing calypso and a bit of reggae or whatever. But if you go to Kingston, it's run-and-gun battles in the streets, it's abject poverty, it's incredible violence - and then also the best parties in the world. But if you're white, you can't really go. I'd rather know the real deal than be playing in the sand.
Shane SmithEveryone told me, "Don't ever talk about international stuff," and "Don't do long-form content online," and "Don't get too serious in news," and "Don't be too heavy" - all this stuff, all the rules. But we broke the rules, and that, ironically, has led to some of our most successful stuff.
Shane Smith